Review MXI Corp (Xocai)

In continuing with my goal of reviewing various current MLM companies I begin with my first entry of Xocai or Mxicorp.

Brief Overview:

The founders of Xocai developed their collaboration first in a retail market in the form of the company Pure Delights Inc. Seeing apparent success there Jeanette Brooks, Andrew Brooks and Kurtis Nielson started Xocai roughly 5 years ago (I consider a MLM's start date when they START shipping products and paying commissions) when i was first approached to purchase an Executive Position at a $6000 dollar price tag. They have a binary compensation plan and their flagship product (as well as subsequent additions) consist of the combination chocolate (or as they call it, Xocolate) and the Acai Berry(get it Xo cai, cute huh).

Notable Events:

I would have to say the most notable event in the companies history had to deal with their flagship chocolate drink. In order to keep the product as "natural" as possible preservatives were avoided or limited to the point that the chocolate actually fermented and could explode before or upon opening (Chocolate fountain anyone). This led to the, at present, unconfirmed 2 million dollars worth of product replacement during which time they reformulated the drink.

Larry King has also spoken highly of the company and product. His wife is a distributor.

Rating:

Story: Healthy Chocolate, you have to admit its an enticing story. It may not have the mystery of new exotic foods or necessarily the science of clinically researched products but anything that can justify one of our guiltiest pleasures is bound to draw some attention.
Level: 9/10

Branding: Staying true to its origins of "Healthy Chocolate", Xocai has some of the best looking and original collateral material you will find including product labeling. I think the owners Retail experience definitely helped out in this regards. However, their experience in the consumer world has also shown a misunderstanding of the digital world with some ghastly designed and manageable web marketing materials and websites. They have definitely improved in this regard but with an industry already so focused on image their web design has more "proving" to do.
Level 6/10

Compensation: A binary matching compensation plan with some good global bonus pools make it a strong compensation plan (well, for those who like binaries)
Level 8/10

Product(s): Although a great story, they tout constantly their ORAC value as the highest in the industry. ORAC is the level of antioxidants in a substance and although they have a substantial amount, (dark chocolate + acai berry = HIGH ORAC) even brunswick labs (See Here) the ORAC measuring entity says that, "The ORAC assays are performed in vitro, in the test tube, and therefore do not determine the bioavailability within the body." In otherwords the higher ORAC levels do not necessarily mean MORE ORAC absorbed and used by the body.
Level 6/10

Technology: Xocai employs InfoTrax as there backend/replicating/commission technological piece. Although no MLM technology seems to be universally perfect it definately is a strong option attracting other companies such as Xango, Nouveau and Max International. They are definately known for their international capabilities and have some nice communication tools in their replicating service. Of course, products ship and commissions are paid right. All and all a strong platform but not customized for the company.
Level 8/10

Management: Upper Management definitely has a strong sales background but it doesnt quite translate as well as one would hope into the MLM world. They have not brought in house as many experienced MLM officers as I would like to see.
Level 6/10

Judgement: 43/60
A solid company that has stood the test of a few years and with a good enough story for some staying power. I would say at this point they are definitely above average but just below some of the larger opportunities making many good networkers pass on a solid company for even greener pastures.